A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past
Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener programmatic future. Yet, we still have a […]
