We’d all rather be on the Croisette with a glass of rosé in hand. The Cannes Lions calendar didn’t cooperate in 2020 — but it’s a good moment to revisit a conversation I had with Pete Krainik of The CMO Club at Cannes the year before.
The topic — re-establishing trust, transparency, and value in advertising — somehow grew more relevant, not less, when the industry stopped traveling and started reckoning. Cannes or no Cannes, this is the year we agree to take real action on it.
Listen to the full podcast via the original post.
Originally published on trustx.org.