Press Inquiries. Need perspective on a story?  Reach out to us today: press@trustx.org

'It is Not a Panacea': Why Log-level Data Hasn't Lived Up to its Promise for Advertisers

Log-level data was meant to be the key tool for advertisers seeking transparency into the programmatic ad bids they’ve won and lost. The reality is...

May 20, 2020

The Latest Big Transparency Report Again Shows Ad Tech is a Mess

It's time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period. Find out more in this commentary piece by Digiday's Lara O'Reilly.

May 12, 2020

4A’s Advises Brands to Rethink Suitability Around News Content

Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.

April 6, 2020

Publishers May Lower Their Standards on Ad Quality in Search of Revenue

Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.

March 30, 2020

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Legacy news brands are becoming casualties of advertisers' need for brand safety assurances. Ahead of a contentious 2020 U.S. presidential election...

September 27, 2019

Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,”...

September 25, 2019