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It was early 2016. The gap between programmatic’s promise and reality could not have been greater. Fraud, non-transparent buying practices and a race toward cheap CPMs clouded the digital media ecosystem when for so long, advertisers and publishers thrived on quality performance, trusted relationships and a true value exchange.
Industry leaders were calling for change. “How can programmatic deliver its promised scale and efficiency, but without the risks?” How could the industry rebuild trust and transparency into a supply-chain that — at the time — seemed anything but that? Enter TRUSTX.
On September 26, 2016, thirty of the world’s leading news, sports and entertainment publishers came together to launch TRUSTX. We’re a mission-driven, cooperative private marketplace built from the belief that a sustainable future for programmatic media depends on trust, transparency and a true value exchange between buyers and sellers.
TRUSTX is a certified public benefit corporation (B-Corp), wholly-owned by the non-profit publisher trade association, Digital Content Next. We have no outside shareholders and no profit motives, which enables us to stay singularly focused on our mission.
David Kohl, President and CEO, explains why you can put TRUSTX to work for you.
Find out why CBS, Meredith, NBCUniversal and other major publishers are behind TRUSTX.
David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. Prior to TRUSTX, David was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with both EY and PwC advisory practices.
Jaryd, who leads TRUSTX sales and partnerships, comes to us from TransUnion where he managed adtech partnerships in identity management. Jaryd began his career at ContextWeb, then joined the Turn DSP to launch Midwest sales efforts. As a programmatic ad industry veteran, Jaryd has evangelized programmatic solutions across some of the world's largest brands and agencies.
Rachel Pasqua brings 20+ years of strategy, marketing, and programmatic experience to her role as CMO of TRUSTX. A veteran of the agency and adtech industries, she has held leadership roles with GroupM, Hearst, Prohaska, and mBolden, and has helped numerous early and mid-stage startups differentiate and thrive in a highly competitive digital landscape.
As Tech Ops Lead, Paul oversees TRUSTX supply-side infrastructure. He manages publisher-side integrations and product development, and otherwise keeps the engines running that power the marketplace. Paul came to us from Padsquad and joined us as part of the TRUSTX launch team.
As Account Director, Breanne is focused on helping our TRUSTX portfolio of strategic accounts drive success for their brands and programmatic campaigns. Previously with Mediamath and Sojern, Breanne has both programmatic depth and campaign management experience across a wide variety of industries.
As the Tech Ops Manager, Andres is responsible for the day-to-day operations activities essential to keeping the TRUSTX exchange performing optimally. Andres previously worked on the publisher-side of the industry with stops at Univision and The Guardian prior to joining TRUSTX.
Building the Sustainable Future
for Trusted Advertising
Phone: +1 (646) 694-2980 | 530 Seventh Avenue, New York, NY 10018