WE’RE TRUSTX

TrustX is a cooperative private marketplace. We are a collaboration platform where marketers and publishers can create innovative advertising solutions that drive measurable value and improve the consumer experience. We’re where buyers and sellers trade with confidence and safety at scale.

WE’RE DIFFERENT

Born from the ambitions of the most trusted media brands on the planet, we’re distinctive from other alliances in that we are singularly focused on rebuilding trust and transparency in programmatic advertising. We are a public benefit corp (B-Corp), and we’re wholly-owned by the non-profit premium publisher trade association, Digital Content Next. We have no outside shareholders and no profit motives. Everything we do is designed to drive long-term benefits to high-quality marketers, content publishers and consumers.

Period. Full stop.

OUR MISSION

BUILDING THE SUSTAINABLE
FUTURE FOR TRUSTED ADVERTISING

YOUR DOLLAR WORKS HARDER WITH TRUSTX

Meet our team

DAVID KOHL
PRESIDENT AND CEO
David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. David has a proven track record of driving quantifiable growth with some of the largest cable and broadcast networks, global advertising agencies, media trade organizations, and emerging-growth digital businesses. His client portfolio includes ABC Television, NBCUniversal, Time Warner Cable, WPP Group, IPG, and Hulu. David led the TRUSTX design and launch team with Digital Content Next from the project’s inception. Prior to TRUSTX, he was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with EY and PwC.
JOHN VILADE
CHIEF REVENUE OFFICER
John is a 25-year media industry sales and business development executive with experience in digital, broadcast television and national cable advertising. He’s played sales, strategy and revenue growth roles with leading media and entertainment organizations, such as NBCUniversal, CBS, Discovery Communications, and The Weather Channel. John was an early sales leader with Hulu where he scaled ad sales significantly. Clients think of John as a true champion of creativity, innovation, empowerment and integrity. TRUSTX is honored to have such a collaborative, trusted and results-oriented leader serving as CRO.
Lashawnda Goffin
Director of Demand
Lashawnda comes to TRUSTX with over a dozen years of media sales and account leadership experience. Her Rolodex of trusted, professional relationships is deep, and her colleagues and clients regard her with the highest levels of trust and integrity. Honing her skills with Affiperf (Havas), Tronc and other dynamic media organizations – from local media buying to enterprise-grade RTB campaign management – Lashawnda brings extensive skills in programmatic advertising to the TRUSTX team and our publishers. Lashawnda’s focus is on demand generation across agencies, advertisers and DSPs. We love her passion for evangelizing the TRUSTX brand to an industry ready for change.
PAUL WYREMBAK
TECH/OPS LEAD
Paul brings TRUSTX almost five years of digital advertising technology and operations experience. Prior to joining, Paul was the Programmatic Platform Manager at Padsquad, a mobile software company that combines premium mobile user experiences with a mobile advertising marketplace. Joining in the company’s early stages, Paul spearheaded Padsquad’s supply-side infrastructure growth plan and successfully implemented a fully automated on-boarding platform. In his Tech/Ops leadership role at TRUSTX, Paul manages publisher-side integrations, coordinates overseas engineering and operations resources, and otherwise keeps the engines running that power the marketplace. We’re thrilled to have Paul’s broad spectrum of hands-on media technology experiences on the TRUSTX team.

TRUSTX BOARD