PRESIDENT AND CEO
David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. David has a proven track record of driving quantifiable growth with some of the largest cable and broadcast networks, global advertising agencies, media trade organizations, and emerging-growth digital businesses. His client portfolio includes ABC Television, NBCUniversal, Time Warner Cable, WPP Group, IPG, and Hulu. David led the TRUSTX design and launch team with Digital Content Next from the project’s inception. Prior to TRUSTX, he was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with EY and PwC.
CHIEF REVENUE OFFICER
John is a 25-year media industry sales and business development executive with experience in digital, broadcast television and national cable advertising. He’s played sales, strategy and revenue growth roles with leading media and entertainment organizations, such as NBCUniversal, CBS, Discovery Communications, and The Weather Channel. John was an early sales leader with Hulu where he scaled ad sales significantly. Clients think of John as a true champion of creativity, innovation, empowerment and integrity. TRUSTX is honored to have such a collaborative, trusted and results-oriented leader serving as CRO.
Director of Demand
Lashawnda comes to TRUSTX with over a dozen years of media sales and account leadership experience. Her Rolodex of trusted, professional relationships is deep, and her colleagues and clients regard her with the highest levels of trust and integrity. Honing her skills with Affiperf (Havas), Tronc and other dynamic media organizations – from local media buying to enterprise-grade RTB campaign management – Lashawnda brings extensive skills in programmatic advertising to the TRUSTX team and our publishers. Lashawnda’s focus is on demand generation across agencies, advertisers and DSPs. We love her passion for evangelizing the TRUSTX brand to an industry ready for change.
Director of Demand
Jamilla comes to TRUSTX from the Native SSP, Sharethrough, and before that Business Insider, Xaxis and Viacom. Jamilla has a track record of success selling OMP, PMP and direct media deals, and has experience with hands-on-keyboard campaign management in the native and traditional content spaces. Jamilla’s focus in on demand generation with some of our largest agency partners, and is looking forward to being part of our purpose-driven mission.
Paul brings TRUSTX almost five years of digital advertising technology and operations experience. Prior to joining, Paul was the Programmatic Platform Manager at Padsquad, a mobile software company that combines premium mobile user experiences with a mobile advertising marketplace. Joining in the company’s early stages, Paul spearheaded Padsquad’s supply-side infrastructure growth plan and successfully implemented a fully automated on-boarding platform. In his Tech/Ops leadership role at TRUSTX, Paul manages publisher-side integrations, coordinates overseas engineering and operations resources, and otherwise keeps the engines running that power the marketplace. We’re thrilled to have Paul’s broad spectrum of hands-on media technology experiences on the TRUSTX team.
Technical Operations Manager
Will comes to TRUSTX from Adelphic and The Daily Mail. He’s an NYU graduate and a common face in the Hoboken, NJ basketball scene. Will joins the TRUSTX Tech/Ops team with a focus on our video product. He’ll also be managing the build-out of additional data analytics capabilities across both display and video businesses. When he’s not busy with his TRUSTX duties, Will can be seen demystifying the ad tech landscape for digital media professionals through his blog, Wolf-Ads.