It was early 2016. The gap between programmatic’s promise and reality could not have been greater. Fraud, non-transparent buying practices and a race toward cheap CPMs clouded the digital media ecosystem when for so long, advertisers and publishers thrived on quality performance, trusted relationships and a true value exchange.
Industry leaders were calling for change. “How can programmatic deliver its promised scale and efficiency, but without the risks?” How could the industry rebuild trust and transparency into a supply-chain that — at the time — seemed anything but that? Enter TRUSTX.
On September 26, 2016, thirty of the world’s leading news, sports and entertainment publishers came together to launch TRUSTX. We’re a mission-driven, cooperative private marketplace built from the belief that a sustainable future for programmatic media depends on trust, transparency and a true value exchange between buyers and sellers.
TRUSTX is a certified public benefit corporation (B-Corp), wholly-owned by the non-profit publisher trade association, Digital Content Next. We have no outside shareholders and no profit motives, which enables us to stay singularly focused on our mission.
David Kohl, President and CEO, explains why you can put TRUSTX to work for you.
Find out why CBS, Meredith, NBCUniversal and other major publishers are behind TRUSTX.