[ We're Different ]

It was early 2016. The gap between programmatic’s promise and reality could not have been greater. Fraud, non-transparent buying practices and a race toward cheap CPMs clouded the digital media ecosystem when for so long, advertisers and publishers thrived on quality performance, trusted relationships and a true value exchange.

Industry leaders were calling for change. “How can programmatic deliver its promised scale and efficiency, but without the risks?” How could the industry rebuild trust and transparency into a supply-chain that — at the time — seemed anything but that? Enter TRUSTX.

On September 26, 2016, thirty of the world’s leading news, sports and entertainment publishers came together to launch TRUSTX. We're a mission-driven, cooperative private marketplace built from the belief that a sustainable future for programmatic media depends on trust, transparency and a true value exchange between buyers and sellers.

TRUSTX is a certified public benefit corporation (B-Corp), wholly-owned by the non-profit publisher trade association, Digital Content Next. We have no outside shareholders and no profit motives, which enables us to stay singularly focused on our mission.

Together with the industry’s most respected media buyers and sellers,
we’re creating the clearest path to trusted advertising.

[ Our mission ]

Building a sustainable future for trusted advertising

David Kohl, President and CEO, explains why you can put TRUSTX to work for you.

Find out why CBS, Meredith, NBCUniversal and other major publishers are behind TRUSTX.

[ Board of Directors ]

[ Meet Our Team ]

David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. Prior to TRUSTX, David was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with both EY and PwC advisory practices.

DAVID KOHL

PRESIDENT AND CEO

Terri leads TRUSTX sales and marketing. She’s a 20+ year media industry veteran, and has held CMO and media agency executive roles across many facets of the industry at companies like Razorfish, Microsoft, PubMatic and Chartbeat. She is a strong advocate for trust and transparency in news and all things digital.

TERRI WALTER

CHIEF GROWTH OFFICER

As Tech Ops Lead, Paul oversees TRUSTX supply-side infrastructure. He manages publisher-side integrations and product development, and otherwise keeps the engines running that power the marketplace. Paul came to us from Padsquad and joined us as part of the TRUSTX launch team.

PAUL WYREMBAK

TECH OPS LEAD

Will’s focus at TRUSTX is technical operations, where he manages day-to-day marketplace health and handles data analytics across the business. Will comes to TRUSTX from Adelphic and The Daily Mail.

WILL CHEN

TECH OPS MANAGER