TrustX is a cooperative private marketplace. We are a collaboration platform where marketers and publishers can create innovative advertising solutions that drive measurable value and improve the consumer experience. We’re where buyers and sellers trade with confidence and safety at scale.


Born from the ambitions of the most trusted media brands on the planet, we’re distinctive from other alliances in that we are singularly focused on rebuilding trust and transparency in programmatic advertising. We are a public benefit corp (B-Corp), and we’re wholly-owned by the non-profit premium publisher trade association, Digital Content Next. We have no outside shareholders and no profit motives. Everything we do is designed to drive long-term benefits to high-quality marketers, content publishers and consumers.

Period. Full stop.




Meet our team

David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. David has a proven track record of driving quantifiable growth with some of the largest cable and broadcast networks, global advertising agencies, media trade organizations, and emerging-growth digital businesses. His client portfolio includes ABC Television, NBCUniversal, Time Warner Cable, WPP Group, IPG, and Hulu. David led the TRUSTX design and launch team with Digital Content Next from the project’s inception. Prior to TRUSTX, he was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with EY and PwC.
Terri is a 20+ year media industry veteran who's career has been about accelerating growth for pivotal technology brands while advocating for quality in digital marketing. As a CMO and former agency executive, Terri has experience across the many facets of the advertising industry at companies like Microsoft, Razorfish, PubMatic and Chartbeat. Terri will continue to grow industry collaboration with TRUSTX through marketing, business development and education, and is excited to partner with brands, agencies and publishers to champion trust, transparency and safety in all things digital.
Lashawnda Goffin
Director of Demand
Lashawnda comes to TRUSTX with over a dozen years of media sales and account leadership experience. Her Rolodex of trusted, professional relationships is deep, and her colleagues and clients regard her with the highest levels of trust and integrity. Honing her skills with Affiperf (Havas), Tronc and other dynamic media organizations – from local media buying to enterprise-grade RTB campaign management – Lashawnda brings extensive skills in programmatic advertising to the TRUSTX team and our publishers. Lashawnda’s focus is on demand generation across agencies, advertisers and DSPs. We love her passion for evangelizing the TRUSTX brand to an industry ready for change.
Jamilla Pipersburg
Director of Demand
Jamilla comes to TRUSTX from the Native SSP, Sharethrough, and before that Business Insider, Xaxis and Viacom. Jamilla has a track record of success selling OMP, PMP and direct media deals, and has experience with hands-on-keyboard campaign management in the native and traditional content spaces. Jamilla’s focus in on demand generation with some of our largest agency partners, and is looking forward to being part of our purpose-driven mission.
Paul brings TRUSTX almost five years of digital advertising technology and operations experience. Prior to joining, Paul was the Programmatic Platform Manager at Padsquad, a mobile software company that combines premium mobile user experiences with a mobile advertising marketplace. Joining in the company’s early stages, Paul spearheaded Padsquad’s supply-side infrastructure growth plan and successfully implemented a fully automated on-boarding platform. In his Tech/Ops leadership role at TRUSTX, Paul manages publisher-side integrations, coordinates overseas engineering and operations resources, and otherwise keeps the engines running that power the marketplace. We’re thrilled to have Paul’s broad spectrum of hands-on media technology experiences on the TRUSTX team.
Will Chen
Technical Operations Manager
Will comes to TRUSTX from Adelphic and The Daily Mail. He’s an NYU graduate and a common face in the Hoboken, NJ basketball scene. Will joins the TRUSTX Tech/Ops team with a focus on our video product. He’ll also be managing the build-out of additional data analytics capabilities across both display and video businesses. When he’s not busy with his TRUSTX duties, Will can be seen demystifying the ad tech landscape for digital media professionals through his blog, Wolf-Ads.