PUBLICATIONS

11/13/18

ADVERTISING WEEK 2018: AW360 ONE-ON-ONE INTERVIEW WITH DAVID KOHL, PRESIDENT & CEO OF TRUSTX

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09/05/18

Mind The Gap: Addressing The Digital Brand Deficit

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]

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04/03/18

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

With more than five billion monthly human and viewable impressions, TRUSTX and its 35 premium content publishers are delivering on their mission to restore trust, transparency and safety at scale across the programmatic advertising ecosystem New York (April 3, 2018) — TRUSTX, the industry’s only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding […]

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01/17/18

The High Cost Of Low CPMs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, […]

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11/28/17

The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]

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11/10/17

Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough

Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]

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11/08/17

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

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10/06/17

LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX

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09/14/17

Trust, Safety and the Pursuit of Transparency in Digital Advertising

Originally published on Huff Post Our industry is suffering from a trust problem. With digital dominating content consumption, only 30% of American’s have a “great deal” or “good amount of trust” in the media these days according to a recent NPR/PBS poll. A full two-thirds of them believethat mainstream media is responsible for at least some of […]

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08/24/17

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA […]

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