PUBLICATIONS

04/23/19

Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the sheer number of intermediaries between the two has made it easier […]

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03/07/19

No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

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03/07/19

TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Condé Nast, argues that for […]

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11/13/18

ADVERTISING WEEK 2018: AW360 ONE-ON-ONE INTERVIEW WITH DAVID KOHL, PRESIDENT & CEO OF TRUSTX

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09/05/18

Mind The Gap: Addressing The Digital Brand Deficit

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]

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04/03/18

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

With more than five billion monthly human and viewable impressions, TRUSTX and its 35 premium content publishers are delivering on their mission to restore trust, transparency and safety at scale across the programmatic advertising ecosystem New York (April 3, 2018) — TRUSTX, the industry’s only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding […]

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01/17/18

The High Cost Of Low CPMs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, […]

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11/28/17

The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]

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11/10/17

Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough

Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]

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11/08/17

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

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