PUBLICATIONS

09/28/19

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. Continue reading at Adweek.

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09/25/19

Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday […]

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09/20/19

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a […]

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06/17/19

TRUSTX Takes Aim at Opaque Programmatic Trading Practices

A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work. Relationships among agencies, brands, publishers, and the ad tech players that bring these groups together have diminished as brand safety crises and measurement concerns multiplied. The […]

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04/23/19

Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the sheer number of intermediaries between the two has made it easier […]

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03/07/19

No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

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03/07/19

TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Condé Nast, argues that for […]

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11/13/18

ADVERTISING WEEK 2018: AW360 ONE-ON-ONE INTERVIEW WITH DAVID KOHL, PRESIDENT & CEO OF TRUSTX

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09/05/18

Mind The Gap: Addressing The Digital Brand Deficit

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]

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04/03/18

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

With more than five billion monthly human and viewable impressions, TRUSTX and its 35 premium content publishers are delivering on their mission to restore trust, transparency and safety at scale across the programmatic advertising ecosystem New York (April 3, 2018) — TRUSTX, the industry’s only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding […]

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