With billions of dollars in ad tech shareholder value on the line when it comes to the future of identity, there seems to be a lot of pressure to iterate on the status quo when nothing short of a radical rethink is required. The big question is, “What should that future look like?”

Log-level data was meant to be the key tool for advertisers seeking transparency into the programmatic ad bids they’ve won and lost. The reality is…

It’s time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period. Find out more in this commentary piece by Digiday’s Lara O’Reilly.

Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.

Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.

Legacy news brands are becoming casualties of advertisers’ need for brand safety assurances. Ahead of a contentious 2020 U.S. presidential election…