Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers
As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher.
TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax
TRUSTX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.
