Ad industry prepares for ‘tipping point’ this year in sustainability

Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.

In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way…

Building Programmatic Trust with TRUSTX: Q&A with David Kohl

David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues…