In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way…

Building Programmatic Trust with TRUSTX: Q&A with David Kohl

David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues…

TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax

TRUSTX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem…