The Case for Taking the Privacy High Road
With billions of dollars in ad tech shareholder value on the line when it comes to the future of identity, there seems to be a lot of pressure to iterate on the status quo when nothing short of a radical rethink is required. The big question is, “What should that future look like?”
‘It is Not a Panacea’: Why Log-level Data Hasn’t Lived Up to its Promise for Advertisers
Log-level data was meant to be the key tool for advertisers seeking transparency into the programmatic ad bids they’ve won and lost. The reality is…
The Latest Big Transparency Report Again Shows Ad Tech is a Mess
It’s time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period. Find out more in this commentary piece by Digiday’s Lara O’Reilly.
4A’s Advises Brands to Rethink Suitability Around News Content
Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address.
Publishers May Lower Their Standards on Ad Quality in Search of Revenue
Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession.
Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election
Legacy news brands are becoming casualties of advertisers’ need for brand safety assurances. Ahead of a contentious 2020 U.S. presidential election…
Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist
People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,”…
In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News
When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way…
Building Programmatic Trust with TRUSTX: Q&A with David Kohl
David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues…
TRUSTX Takes Aim at Opaque Programmatic Trading Practices
A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work.