Ad industry prepares for ‘tipping point’ this year in sustainability
Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.
The Latest Big Transparency Report Again Shows Ad Tech is a Mess
It’s time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period…
4A’s Advises Brands to Rethink Suitability Around News Content
Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address…
Publishers May Lower Their Standards on Ad Quality in Search of Revenue
Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy stares down a likely recession…
Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election
Legacy news brands are becoming casualties of advertisers’ need for brand safety assurances. Ahead of a contentious 2020 U.S. presidential election…
Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist
People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,”…
In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News
When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way…
Building Programmatic Trust with TRUSTX: Q&A with David Kohl
David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues…
TRUSTX Takes Aim at Opaque Programmatic Trading Practices
A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work…
Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers
As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher…
