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'It is Not a Panacea': Why Log-level Data Hasn't Lived Up to its Promise for Advertisers

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'It is Not a Panacea': Why Log-level Data Hasn't Lived Up to its Promise for Advertisers

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The Latest Big Transparency Report Again Shows Ad Tech is a Mess

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TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax

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Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers

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4A’s Advises Brands to Rethink Suitability Around News Content

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Building Programmatic Trust with TRUSTX: Q&A with David Kohl

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Publishers May Lower Their Standards on Ad Quality in Search of Revenue

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TRUSTX Takes Aim at Opaque Programmatic Trading Practices

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In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News

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Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist

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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

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