A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past
Digital advertising began 2024 on an environmentally optimistic note in the US, characterized by an average monthly reduction of 1.4% in gCO2 emissions. This decrease, though modest, is an encouraging sign that we are taking our collective carbon footprint more seriously and implementing proactive measures toward a greener programmatic future. Yet, we still have a […]
MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers
Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the wake of the ANA’s Programmatic Media Supply Chain Transparency study, the report sheds an unflattering light on where hundreds of prominent brands, including 16 of the 17 named […]
Privacy and the Tale of the Slowly Boiling Frog
Are we all going to be frogs in boiling water? I’m sure you know the fable: if a frog is put suddenly into boiling water, it will jump out. But if the frog is put in tepid water, which is then slowly brought to a boil, the frog won’t perceive the danger and will be […]
