MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers

Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the wake of the ANA’s Programmatic Media Supply Chain Transparency study, the report sheds an unflattering light on where hundreds of prominent brands, including 16 of the 17 named […]

Privacy and the Tale of the Slowly Boiling Frog

Are we all going to be frogs in boiling water? I’m sure you know the fable: if a frog is put suddenly into boiling water, it will jump out. But if the frog is put in tepid water, which is then slowly brought to a boil, the frog won’t perceive the danger and will be […]