While we all would rather be on the Croisette in Cannes with a glass of rosé in hand, things haven’t quite worked out that way in 2020. Despite that, I couldn’t help but be reminded of this rich podcast discussion I had last year with Pete Krainik of The CMO Club. The reality is that the issues of re-establishing trust, transparency and value in advertising couldn’t be of greater importance.
Let’s all agree, Cannes or no Cannes, that this is the year we take action on driving this much needed change. Have a listen to the full podcast here.