How to Penetrate the Impenetrable $100 Billion Programmatic Supply Chain

How is it that 30% of programmatic technology costs are untraceable? undiscoverable? unattributable? That statistic, which represents roughly 15% of programmatic ad spend, is what ISBA and PwC say is an “unknown delta” between buyer spend and seller ad revenue in their newly-published Programmatic Supply Chain Transparency Report. At a time when we’re all scrutinizing our […]