Major Publishers Pool Data To Counter Duopoly

Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore precisely.
In a belated effort to even the score with the technology giants, publishers representing a cross-section of the business have partnered with ad-tech firm Sonobi to pool their own data on visitors and subscribers, hoping to offer advertisers scale and specificity to rival the tech giants.
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TRUSTX Takes Aim at Opaque Programmatic Trading Practices

A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work. Relationships among agencies, brands, publishers, and the ad tech players that bring these groups together have diminished as brand safety crises and measurement concerns multiplied. The […]

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Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the sheer number of intermediaries between the two has made it easier […]

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No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

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