Major Publishers Pool Data To Counter Duopoly

06/19/17
Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore precisely.
In a belated effort to even the score with the technology giants, publishers representing a cross-section of the business have partnered with ad-tech firm Sonobi to pool their own data on visitors and subscribers, hoping to offer advertisers scale and specificity to rival the tech giants.
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