Major Publishers Pool Data To Counter Duopoly - TRUSTX

06/19/17

Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore precisely.

In a belated effort to even the score with the technology giants, publishers representing a cross-section of the business have partnered with ad-tech firm Sonobi to pool their own data on visitors and subscribers, hoping to offer advertisers scale and specificity to rival the tech giants.

Continue reading at MediaPost

06/19/17

by Paul Wyrembak

09/28/19

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. Continue reading at Adweek.

09/25/19

Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday […]

09/20/19

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a […]