Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough

11/10/17
  • Big media companies are working together to sell digital ads to better battle Google and Facebook
  • The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads
  • Yet TrustX faces potential challenges, including competing agendas and fickle ad buyers

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