ANA, Digital Content Next partner to optimize programmatic spending

08/17/17

Dive Brief:

  • The Association of National Advertisers (ANA) and Digital Content Next have teamed up to support TrustX, a non-profit subsidiary of digital content trade group DCN, and programmatic marketplace with a mission to restore trust, transparency, and economic value to the programmatic digital advertising supply chain, per a press release made available to Marketing Dive.

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