[ Sustainability ]

Sustainability

A Sustainable Lens on Supply Chain Optimization (SPO)

These three words are top of mind for brands, publishers, and consumers. Yet, the exponential growth of programmatic ad spend…

Rachel Pasqua March 24, 2023

Sustainability

An ESG Lens on Supply Chain Optimization (SPO) Part 2: Demand Efficiency and Effectiveness in Your Programmatic Partnerships

As we acknowledged in the first post in this series, programmatic efficiency comes at a cost. A single ad impression generates roughly 1 gram of carbon waste,

Rachel Pasqua February 22, 2019

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