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In early 2016, the chasm between programmatic’s promise and reality could not have been wider. Fraud, non-transparent buying practices and the allure of cheap CPMs had converged, drastically diminishing the time-honored standards of quality, performance and a genuine value exchange between publishers and advertisers.
Industry leaders clamored for change: “How can programmatic deliver its promised scale and efficiency without the risks?” How could the industry rebuild trust and transparency into a supply chain that, at the time, appeared anything but trustworthy? Enter TRUSTX.
Established by thirty of the world’s leading news, sports, and entertainment publishers, TRUSTX is a cooperative private marketplace and a certified public benefit corporation (B-Corp), established to forge a sustainable future for programmatic media rooted in trust, transparency and a genuine value exchange between buyers and sellers.
In May 2024, TRUSTX became part of Symitri, a data security company founded to strike a balance between the data advertisers and publishers need and the privacy consumers deserve. Together, we remain focused on our mission of ensuring the future of the premium, ad-supported open web.
David Kohl, President and CEO, explains why you can put TRUSTX to work for you.
Find out why CBS, Meredith, NBCUniversal and other major publishers are behind TRUSTX.
David leads TRUSTX after 25 years of media and entertainment industry experience in business strategy and operations consulting. Prior to TRUSTX, David was the CEO of Morgan Digital Ventures, and held management consulting practice leadership roles with both EY and PwC advisory practices.
Jaryd leads sales and partnerships for TRUSTX initiatives. With a background in strategic adtech alliances at TransUnion and a foundation laid at ContextWeb and Turn DSP, he brings extensive experience in evangelizing programmatic solutions to major global brands and agencies.
Liz, with 17 years in digital advertising, joins TRUSTX from Ibotta, where she built out and led data licensing and programmatic audience initiatives. Previously, she held senior sales roles at AT&T and Amobee, honing her extensive expertise in both data and programmatic media.
As Tech Ops Lead, Paul oversees TRUSTX supply-side infrastructure. He manages publisher-side integrations and product development, and otherwise keeps the engines running that power the marketplace. Paul came to us from Padsquad and joined us as part of the TRUSTX launch team.
As Account Director, Breanne is focused on helping our TRUSTX portfolio of strategic accounts drive success for their brands and programmatic campaigns. Previously with Mediamath and Sojern, Breanne has both programmatic depth and campaign management experience across a wide variety of industries.
As the Tech Ops Manager, Andres is responsible for the day-to-day operations activities essential to keeping the TRUSTX exchange performing optimally. Andres previously worked on the publisher-side of the industry with stops at Univision and The Guardian prior to joining TRUSTX.
Building the Sustainable Future
for Trusted Advertising
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