MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers

Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the wake of the ANA’s Programmatic Media Supply Chain Transparency study, the report sheds an unflattering light on where hundreds of prominent brands, including 16 of the 17 named […]

Takeaways from the Cannes Lions 2023

David Kohl, Tom Triscari, Lou Pascalis, and Allison Schiff at the 2023 Cannes Lions

The Cannes Lions 2023 are a Wrap! After six sunny days on the Croisette, Team TRUSTX is back in NYC, energized by the people we met and the conversations we hosted. If you were able to join us for Programmatic Secrets, Lies and Disruption on Monday and/or Next-Gen Privacy and Data Protection: Learning from the […]