MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers
Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the wake of the ANA’s Programmatic Media Supply Chain Transparency study, the report sheds an unflattering light on where hundreds of prominent brands, including 16 of the 17 named […]
