A Sustainable Lens on Supply Chain Optimization (SPO) Part 2: Demand Efficiency and Effectiveness in Your Programmatic Partnerships
As we acknowledged in the first post in this series, programmatic efficiency comes at a cost. A single ad impression generates roughly 1 gram of carbon waste, about the same amount as watching 45 seconds of ultra HD television. A million ad impressions generate the same carbon footprint as a roundtrip flight from Boston to London. Or 121,000 fully-charged cellphones. […]
