TRUSTX https://validator.w3.org/feed/docs/rss2.html A Publisher’s Unvarnished Take on the Cookidentity Crisis Home Contact TRUSTX is Now Part of Symitri A Sustainable Lens on SPO Part 3: Forge a Clear Path to Premium, MFA-Free Inventory Our Publishers Press Our Story PMPs Careers TRUSTX at the 2024 Cannes Lions Privacy Policy Making Every (Programmatic) Penny Count PODCAST: Re-establishing Trust, Value and Purpose in Advertising, a 2019 Cannes Discussion Ad industry prepares for ‘tipping point’ this year in sustainability Truck Blogs Ad industry prepares for ‘tipping point’ this year in sustainability Privacy and the Tale of the Slowly Boiling Frog A Sustainable Lens on Supply Path Optimization (SPO) Part 4: The Cookie Conundrum and the Carbon Sins of Our Past MFA’s Fifteen Minutes of Fame and the Silver Lining for Publishers Location, Location, Location Blog Opt-out Choices No Hidden Fees In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News A Sustainable Lens on Supply Chain Optimization (SPO) Advertisers Must Stop The Rot Of ‘Truth Decay’ Takeaways from the Cannes Lions 2023 TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax TRUSTX Takes Aim at Opaque Programmatic Trading Practices The Latest Big Transparency Report Again Shows Ad Tech is a Mess The Case for Taking the Privacy High Road Publishers May Lower Their Standards on Ad Quality in Search of Revenue Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers Building Programmatic Trust with TRUSTX: Q&A with David Kohl Amazon’s Pending Price Hike Stirs Debate Among Media Owners 4A’s Advises Brands to Rethink Suitability Around News Content Made-for-Advertising Sites Lack a Clear Definition, Causing Confusion Among the Advertising Industry DCN Explores the Future of TRUSTX, Including a Partnership with Tech-Giant Akamai, as Dealmaking (Slowly) Heats Up ‘Active curation’: As TCF’s Future Hangs in the Balance, Advertisers’ Audience Tracking Plans are in a Holding Pattern A Key Impediment: Brand Safety Tech Continues to Divide Advertisers into Haves and Have-Nots The Rundown: The ANA’s Latest Programmatic Transparency Audit Confirms Many Open Secrets As the Economy Wobbles, Advertisers and Publishers at the Top End of the Market Go More and More Direct A Sustainable Lens on Supply Chain Optimization (SPO) Part 2: Demand Efficiency and Effectiveness in Your Programmatic Partnerships How to Penetrate the Impenetrable $100 Billion Programmatic Supply Chain Advertising in the News: Low Risk, High Reward Redefining Suitability in Trusted News The Case for Taking the Privacy High Road In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News We need the news. And the news needs us.