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Ad Buyers Beware, This Article Includes at Least 4 Words That Might Be on Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,”...

September 25, 2019

In Pursuit Of Truth: Why Marketers Must Act Now to Sustain Trusted News

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way...

September 20, 2019

Building Programmatic Trust with TRUSTX: Q&A with David Kohl

David Kohl, President and CEO, TRUSTX, has been working on issues like fraud and lack of transparency in programmatic since 2013. As a consultant, “a major media industry trade organization engaged my firm to evaluate and quantify the impact of these issues...

August 7, 2019

TRUSTX Takes Aim at Opaque Programmatic Trading Practices

A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work.

June 17, 2019

Programmatic Advertisers Ramp Up Efforts to Deal Direct with Publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher.

April 23, 2019

TRUSTX, P&G and the ANA Move to Reduce So-Called ‘Ad-Tech Tax

TRUSTX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.

March 7, 2019