PUBLICATIONS

06/15/17

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google’s video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering—PR-wise, at least—from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the duopoly. (And, to […]

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06/15/17

DIGITAL ADVERTISING HAS A SAFE PLACE TO DO BUSINESS AS TRUSTX GOES LIVE

TrustX launches its private beta with top marketers, agencies and premium content publishers to rebuild trust and accountability in digital advertising New York, NY—(June 15, 2017)—At a time when the digital advertising industry continues to be dogged with issues of trust, transparency and brand safety, Digital Content Next’s TrustX has quietly amassed a powerful alliance of advertisers, […]

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05/08/17

Talking Programmatic: United We Stand, Divided We Fall

Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry. Not only do walled […]

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02/28/17

THE DIGITAL AD ECOSYSTEM IS MESSY AND TRUSTX IS GRABBING A BROOM

Originally published on AdExchanger.com TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital […]

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02/26/17

TRUSTX, DCN’S PREMIUM DIGITAL ADVERTISING MARKETPLACE, ADDS CRO; GUARDIAN US AND VIACOM SIGN ON

TrustX, DCN’s Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On Nearly 30 magazine, TV, newspaper and native digital brands on board including ESPN, Hearst, CBS Interactive, Condé Nast and News Corp NEW ORLEANS, Jan. 19, 2017 /PRNewswire/ — Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality […]

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