PUBLICATIONS

08/16/17

ANA Pushes $50 Million Digital Media Pilot to Combat ‘Ad-Tech Tax’

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]

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08/16/17

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]

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08/16/17

One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace

Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying marketplace designed to offer advertisers a more consistent, brand-safe way to purchase ad innovatory. Nearly thirty digital publishers — including Hearst, Conde Nast, Vox Media, and Time Inc. — joined the effort, […]

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08/16/17

ANA ENDORSES TRUSTX, ENCOURAGES MEMBERS TO USE PROGRAMMATIC MEDIA-BUYING STAMP OF APPROVAL

In an important endorsement of the TrustX initiative launched earlier this year by digital publishing trade group Digital Content Next (DCN), the Association of National Advertisers is throwing its full weight behind the program to help facilitate trust and transparency in programmatic media-buying. “Trust, safety, and transparency have dominated the digital media conversation in recent […]

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08/16/17

ANA PUSHES $50 MILLION DIGITAL MEDIA PILOT TO COMBAT ‘AD-TECH TAX’

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]

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08/16/17

ANA PARTNERS WITH DIGITAL CONTENT NEXT TO HELP MARKETERS MAXIMIZE DIGITAL AD SPEND

Trade Group Urges Advertisers To Consider Joining TrustX Ad Marketplace NEW YORK (August 16, 2017) — The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures. TrustX is a non-profit subsidiary of DCN, a trade organization […]

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06/19/17

Major Publishers Pool Data To Counter Duopoly

Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore precisely. In a belated effort to even the score with the technology giants, publishers representing a cross-section of the business have partnered with ad-tech firm Sonobi to […]

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06/15/17

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google’s video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering—PR-wise, at least—from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the duopoly. (And, to […]

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06/15/17

DIGITAL ADVERTISING HAS A SAFE PLACE TO DO BUSINESS AS TRUSTX GOES LIVE

TrustX launches its private beta with top marketers, agencies and premium content publishers to rebuild trust and accountability in digital advertising New York, NY—(June 15, 2017)—At a time when the digital advertising industry continues to be dogged with issues of trust, transparency and brand safety, Digital Content Next’s TrustX has quietly amassed a powerful alliance of advertisers, […]

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05/08/17

Talking Programmatic: United We Stand, Divided We Fall

Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry. Not only do walled […]

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