PUBLICATIONS

08/16/17

ANA PUSHES $50 MILLION DIGITAL MEDIA PILOT TO COMBAT ‘AD-TECH TAX’

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]

read more
08/16/17

ANA PARTNERS WITH DIGITAL CONTENT NEXT TO HELP MARKETERS MAXIMIZE DIGITAL AD SPEND

Trade Group Urges Advertisers To Consider Joining TrustX Ad Marketplace NEW YORK (August 16, 2017) — The ANA (Association of National Advertisers) today announced it is partnering with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures. TrustX is a non-profit subsidiary of DCN, a trade organization […]

read more
06/19/17

Major Publishers Pool Data To Counter Duopoly

Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore precisely. In a belated effort to even the score with the technology giants, publishers representing a cross-section of the business have partnered with ad-tech firm Sonobi to […]

read more
06/15/17

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google’s video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering—PR-wise, at least—from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the duopoly. (And, to […]

read more
06/15/17

DIGITAL ADVERTISING HAS A SAFE PLACE TO DO BUSINESS AS TRUSTX GOES LIVE

TrustX launches its private beta with top marketers, agencies and premium content publishers to rebuild trust and accountability in digital advertising New York, NY—(June 15, 2017)—At a time when the digital advertising industry continues to be dogged with issues of trust, transparency and brand safety, Digital Content Next’s TrustX has quietly amassed a powerful alliance of advertisers, […]

read more
05/08/17

Talking Programmatic: United We Stand, Divided We Fall

Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry. Not only do walled […]

read more
02/28/17

THE DIGITAL AD ECOSYSTEM IS MESSY AND TRUSTX IS GRABBING A BROOM

Originally published on AdExchanger.com TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital […]

read more
02/26/17

TRUSTX, DCN’S PREMIUM DIGITAL ADVERTISING MARKETPLACE, ADDS CRO; GUARDIAN US AND VIACOM SIGN ON

TrustX, DCN’s Premium Digital Advertising Marketplace, Adds CRO; Guardian US And Viacom Sign On Nearly 30 magazine, TV, newspaper and native digital brands on board including ESPN, Hearst, CBS Interactive, Condé Nast and News Corp NEW ORLEANS, Jan. 19, 2017 /PRNewswire/ — Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality […]

read more