The latest surge in hard-hitting news is widening one of the more enduring disparities of online advertising: the gap between those who can afford to still advertise next to these stories and those who can’t…

When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the future of large-scale addressable advertising on the open web was thrown into doubt recently, it was no surprise what happened next…

With billions of dollars in ad tech shareholder value on the line when it comes to the future of identity, there seems to be a lot of pressure to iterate on the status quo when nothing short of a radical rethink is required. The big question is, “What should that future look like?”…

Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.

It’s time to activate a reset and do more to fix the transparency issues in ad tech. It starts with admitting the problem, and now is our amnesty period…

Key insights: Most news is actually brand safe, although not necessarily brand suitable. Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address…