PUBLICATIONS

11/08/17

Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

read more
10/06/17

LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX

read more
09/14/17

Trust, Safety and the Pursuit of Transparency in Digital Advertising

Originally published on Huff Post Our industry is suffering from a trust problem. With digital dominating content consumption, only 30% of American’s have a “great deal” or “good amount of trust” in the media these days according to a recent NPR/PBS poll. A full two-thirds of them believethat mainstream media is responsible for at least some of […]

read more
08/24/17

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA […]

read more
08/21/17

Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

ANA Joins Digital Content Next’s TrustX The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media. Continue reading at American Marketing […]

read more
08/17/17

ANA Teams with DCN to Promote TrustX Co-Op Exchange

The Association of National Advertisers (ANA) is partnering with Digital Content Next (DCN) to support its TrustX subsidiary. TrustX, launched in May this year, is a non-profit programmatic advertising marketplace which aims to help maximise marketers’ digital advertising expenditures. Its mission is to restore trust, transparency and economic value to the programmatic digital advertising supply […]

read more
08/17/17

ANA, Digital Content Next partner to optimize programmatic spending

Dive Brief: The Association of National Advertisers (ANA) and Digital Content Next have teamed up to support TrustX, a non-profit subsidiary of digital content trade group DCN, and programmatic marketplace with a mission to restore trust, transparency, and economic value to the programmatic digital advertising supply chain, per a press release made available to Marketing […]

read more
08/16/17

ANA Pushes $50 Million Digital Media Pilot to Combat ‘Ad-Tech Tax’

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]

read more
08/16/17

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]

read more
08/16/17

One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace

Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying marketplace designed to offer advertisers a more consistent, brand-safe way to purchase ad innovatory. Nearly thirty digital publishers — including Hearst, Conde Nast, Vox Media, and Time Inc. — joined the effort, […]

read more