The High Cost Of Low CPMs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, […]

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The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]

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Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough

Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]

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Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

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LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX

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Trust, Safety and the Pursuit of Transparency in Digital Advertising

Originally published on Huff Post Our industry is suffering from a trust problem. With digital dominating content consumption, only 30% of American’s have a “great deal” or “good amount of trust” in the media these days according to a recent NPR/PBS poll. A full two-thirds of them believethat mainstream media is responsible for at least some of […]

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ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA […]

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Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

ANA Joins Digital Content Next’s TrustX The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media. Continue reading at American Marketing […]

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ANA Teams with DCN to Promote TrustX Co-Op Exchange

The Association of National Advertisers (ANA) is partnering with Digital Content Next (DCN) to support its TrustX subsidiary. TrustX, launched in May this year, is a non-profit programmatic advertising marketplace which aims to help maximise marketers’ digital advertising expenditures. Its mission is to restore trust, transparency and economic value to the programmatic digital advertising supply […]

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ANA, Digital Content Next partner to optimize programmatic spending

Dive Brief: The Association of National Advertisers (ANA) and Digital Content Next have teamed up to support TrustX, a non-profit subsidiary of digital content trade group DCN, and programmatic marketplace with a mission to restore trust, transparency, and economic value to the programmatic digital advertising supply chain, per a press release made available to Marketing […]

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