Like so many industries, the ad industry is on a mission to shrink its carbon footprint. But until now the focus has been on piecemeal evaluations — calculating the emissions from an online campaign here, a tech partnership there. These are significant steps, but they’re just the beginning.

Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai…

Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs…

Programmatic advertising transparency brouhaha is the industry’s theater of indignation. A recent investigation commissioned by the ANA leaves little doubt of this. Instead of groundbreaking revelations…

Amazon Advertising is arguably the rising star of adland, with its Amazon Publisher Services posing a realistic contender to market incumbent Google when it comes to the industry’s sell-side monetization options…

Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars…