Talking Programmatic: United We Stand, Divided We Fall


Okay, we all know the facts: walled gardens are eating the lunches of publishers and tech vendors. Whether or not that is actually the case, that is certainly the feeling by many and as a result, this sentiment is driving a movement of collaboration never seen before in the advertising industry.

Not only do walled gardens provide a cross-screen deterministic view of their users, but they also provide a rich set of first party data to target them against. This, you could argue, is the exact reason they are doing so well, because they drive traffic for publishers and ROI for advertisers. So why is there negativity around their growth from many in the market? Is it envy, is it fear, or is it for other justified reasons…

Continue reading at Mobile Marketing

by Paul Wyrembak

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. Continue reading at Adweek.

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Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday […]

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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a […]

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