11/08/17
Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy.
While that short summary may appear to emphasize the negative, each of those challenges resulted in serious industry-wide conversations and, in many cases, new and emerging initiatives that will offer marketers, publishers, and consumers opportunities for growth and a better overall experience in the coming year.
Continue reading at Forrester
