Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

08/21/17

ANA Joins Digital Content Next’s TrustX

The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media.

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TRUSTX Takes Aim at Opaque Programmatic Trading Practices

A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work. Relationships among agencies, brands, publishers, and the ad tech players that bring these groups together have diminished as brand safety crises and measurement concerns multiplied. The […]

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Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the sheer number of intermediaries between the two has made it easier […]

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No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

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