Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

08/21/17

ANA Joins Digital Content Next’s TrustX

The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media.

Continue reading at American Marketing Association

CONTACT US
by admin

No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

read more

TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Condé Nast, argues that for […]

read more

ADVERTISING WEEK 2018: AW360 ONE-ON-ONE INTERVIEW WITH DAVID KOHL, PRESIDENT & CEO OF TRUSTX

read more