LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX

10/06/17

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No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

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TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Condé Nast, argues that for […]

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ADVERTISING WEEK 2018: AW360 ONE-ON-ONE INTERVIEW WITH DAVID KOHL, PRESIDENT & CEO OF TRUSTX

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