ANA Teams with DCN to Promote TrustX Co-Op Exchange

08/17/17

The Association of National Advertisers (ANA) is partnering with Digital Content Next (DCN) to support its TrustX subsidiary.

TrustX, launched in May this year, is a non-profit programmatic advertising marketplace which aims to help maximise marketers’ digital advertising expenditures. Its mission is to restore trust, transparency and economic value to the programmatic digital advertising supply chain.

Continue reading at Mobile Marketing

CONTACT US
by admin

TRUSTX Takes Aim at Opaque Programmatic Trading Practices

A crisis of trust. That’s what going on in the programmatic buying space, as brands have continued to lose trust in the marketplaces and publishers with which they work. Relationships among agencies, brands, publishers, and the ad tech players that bring these groups together have diminished as brand safety crises and measurement concerns multiplied. The […]

read more

Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher. While the idea of closing the gap between advertisers and publishers is nothing new, the sheer number of intermediaries between the two has made it easier […]

read more

No Hidden Fees

Transparency in digital advertising is a journey. We discover new requirements for clarity along the way. Fee transparency, which has been a clarion call from marketers for the last few years, can mean much more than simple disclosure. Fee ambiguity and opacity within the digital advertising marketplace experience – no matter how well disclosed – […]

read more