The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers.
“The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA has been championing,” said ANA EVP Bill Tucker.
Continue reading at IAB
The High Cost Of Low CPMs
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by David Kohl, president and CEO at TrustX. The industry has been doing the math wrong. For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, […]
The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk
When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]
Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough
Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]