ANA ENDORSES TRUSTX, ENCOURAGES MEMBERS TO USE PROGRAMMATIC MEDIA-BUYING STAMP OF APPROVAL

08/16/17

In an important endorsement of the TrustX initiative launched earlier this year by digital publishing trade group Digital Content Next (DCN), the Association of National Advertisers is throwing its full weight behind the program to help facilitate trust and transparency in programmatic media-buying.

“Trust, safety, and transparency have dominated the digital media conversation in recent years,” said ANA CEO Bob Liodice in announcing the initiative.

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