Privacy Policy

Information We Collect


Similar to most commercial websites, we collect information about how our website is used. Some of this information, including, for example, your IP addresses and certain unique device identifiers, may identify a particular computer or device, and may be considered “personal data” in some jurisdictions in the European Union and elsewhere. The website usage information we collect may include the following: IP address, domain, browser type and language, referring website addresses, date/time of visits, page view data, and search keywords. In this privacy policy, we refer to this information as “Digital Identifiers.”

When you visit our website you may optionally choose to submit questions and, in so doing, provide us with Personally Identifiable Information about you that you knowingly choose to disclose.  

Information is collected using the following standard web technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on Sites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp and click data.

“Web beacons” are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.

How We Use Information

We and our third-party service providers may use Personally Identifiable Information you provide:

·       to respond to your inquiries and fulfill your requests;

·       to send administrative information to you, for example, information regarding the Services and changes to our terms, conditions, and policies;

·       to send you marketing communications that we believe may be of interest to you;

·       for our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Services and identifying usage trends.

Sharing Your Information

We share information collected on Trustx.org with service providers who assist with the operation of our site and who are bound to protect your information and not reuse this information for any other purpose.  We do not sell or otherwise share any information collected on Trustx.com for advertising purposes.

TrustX Services

Information We Collect

In the delivery of advertising on behalf of TrustX members, TrustX may collect  information that is linked or reasonably linkable to a particular computer or device, but does not reveal your specific identity or directly identify an individual, such as: browser and device information; IP address; time spent on the Services, pages visited, language preferences, date and time an ad was served, clicks on ads, and other anonymous traffic data; your precise location (?); general location inferred from IP address; unique identifier, including mobile advertising identifier such as Apple IDFA or Google Advertising ID or statistical identifier; obfuscated user identifiers such as hashed email addresses; operating system type and version; information about mobile apps used; information about applications installed on a device; demographic information; and aggregated information.

We and our third-party service providers may collect this information in a variety of ways, including through: your browser or device; your mobile advertising identifier, such as Apple IDFA and Google Advertising ID; the use of statistical identifiers (which collect and use certain characteristics of your device to help us identify it over time); your use of the Apps; the use of pixel tags and other similar technologies; your IP address; the aggregation of information; ETags and web cache; and cookies (cookies are pieces of information stored directly on the computer that you are using).

How We Use Information

We may use information:

·       to operate, improve, analyze and manage the Services;

·       to ensure the Services function properly;

·       for advertising purposes, such as fraud prevention, billing, logging the number and type of ads served on a device to cap the number of times a consumer sees an ad (aka “frequency capping”);

·       to track the actions of users of the Services, measure and report on the success of marketing campaigns via pixel tags (also known as web beacons and clear GIFs); and

·       as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our and your rights, privacy, safety or property; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

Sharing Your Information

We may share your information:

·       to TrustX members (Are we calling TrustX members something else?) to allow them to analyze the effectiveness and performance of our services

·       to our media buyer clients to allow them to make decisions regarding buying advertising inventory on our publisher clients’ websites, other websites, and applications, and to analyze the effectiveness and performance of their advertising campaigns via our services;
to our third-party service providers who provide services that enhance our services; and

·       as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our  and your rights, privacy, safety or property; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Consumer Privacy and Your Choices

We require advertisers and our partners to comply with the Digital Advertising Alliance Ad Choices program.  You can read more about the program here.  

We also honor the Do Not Track (DNT) signal which can be turned on or off in your browser.  When the DNT signal is on, we will treat your device as if you have opted out via the Ad Choices program.  We have required advertisers and our third-party service providers to honor DNT signals in the same manner.