PUBLICATIONS

08/21/17

Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

ANA Joins Digital Content Next’s TrustX The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media. Continue reading at American Marketing […]

read more
08/17/17

ANA Teams with DCN to Promote TrustX Co-Op Exchange

The Association of National Advertisers (ANA) is partnering with Digital Content Next (DCN) to support its TrustX subsidiary. TrustX, launched in May this year, is a non-profit programmatic advertising marketplace which aims to help maximise marketers’ digital advertising expenditures. Its mission is to restore trust, transparency and economic value to the programmatic digital advertising supply […]

read more
08/17/17

ANA, Digital Content Next partner to optimize programmatic spending

Dive Brief: The Association of National Advertisers (ANA) and Digital Content Next have teamed up to support TrustX, a non-profit subsidiary of digital content trade group DCN, and programmatic marketplace with a mission to restore trust, transparency, and economic value to the programmatic digital advertising supply chain, per a press release made available to Marketing […]

read more
08/16/17

ANA Pushes $50 Million Digital Media Pilot to Combat ‘Ad-Tech Tax’

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers. The goals include better measuring how much […]

read more
08/16/17

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]

read more