Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy.
While that short summary may appear to emphasize the negative, each of those challenges resulted in serious industry-wide conversations and, in many cases, new and emerging initiatives that will offer marketers, publishers, and consumers opportunities for growth and a better overall experience in the coming year.
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Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough
Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]
LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX
Trust, Safety and the Pursuit of Transparency in Digital Advertising
Originally published on Huff Post Our industry is suffering from a trust problem. With digital dominating content consumption, only 30% of American’s have a “great deal” or “good amount of trust” in the media these days according to a recent NPR/PBS poll. A full two-thirds of them believethat mainstream media is responsible for at least some of […]