Marketing News Roundup: Marketers Take Control of Spending and Applebee’s Gives Up on Millennials

08/21/17

ANA Joins Digital Content Next’s TrustX

The Association of National Advertisers has joined TrustX, a curated, automated, ad-buying marketplace by Digital Content Next. TrustX was created to offer advertisers “a more consistent, brand-safe way to purchase ad innovatory,” per NiemanLab. It already features publishers like Conde Nast, Hearst and Vox Media.

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Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough

Big media companies are working together to sell digital ads to better battle Google and Facebook The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads Yet TrustX faces potential challenges, including competing agendas and […]

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Predictions 2018: Who Will Win And Who Will Lose Across The Media Landscape

Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to reinforce their value proposition. Ad tech continued to consolidate. Publishers scrambled to make money and keep their two sets of customers – consumers and advertisers – happy. While that short […]

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LinkedIn Trust Series at #AWNewYork 2017 – A 1 on 1 interview with David Kohl, President and CEO, TrustX

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