The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers.
“The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA has been championing,” said ANA EVP Bill Tucker.
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